Marketing Assistant/Graphic Artist

Areas of Focus:

•  Assist in the development and implementation of Marketing programs

•  Assist in maintenance of Web sites and Web domains. Working knowledge of Adobe Dreamweaver and HTML required.

•  Produce various graphics artwork such as logos, posters, print ads, etc. Working knowledge of Adobe Illustrator and Adobe Photoshop required.

•  Perform lead tracking, generation of lead reports, and lead analysis. Knowledge of Microsoft Excel required.

•  Act as primary interface to vendors interfacing with the marketing team

•  Assist in organization of tradeshows

•  Perform competitive and market research

Key Deliverables:

•  Up-to-date Web sites, with changes to home pages at least once per month to ensure new content

•  Optimization and reporting on performance of Web sites. Knowledge of Search Engine Optimization (SEO) techniques an asset.

•  Creation, distribution and tracking of quarterly enewsletters.

•  Provide creative input and new ideas for content of advertisements, press releases, enews, Web sites, etc .

•  Up-to-date free and paid company and product listings on various Web sites, including those of sales rep/distributor network

•  Complete and thorough marketing analysis and reports for leads, competition, and tracking of advertisements

•  Maintain print catalogs and product datasheets

•  Production of marketing materials such as posters, animated GIFs, enews banners, photos, online and print ads

•  Up-to-date advertisement schedule and budget and ensure that ad deadlines are met

Key Skills Required

• Attention to detail and thoroughness of completed work
• Creative problem solving to achieve objectives in timely, cost-effective, and efficient manner
• Working knowledge of Excel, Adobe InDesign, PhotoShop, Illustrator, and Dreamweaver
• Strong analytical and research skills
• Ability to multitask and work independently
• Strong oral and written English skills are a must. French is an asset.

Contact:

Nicole Faubert
Marketing Manager
nfaubert@gage-applied.com